Announcement, April 12, 2011

The Big Secret for the Small Investor

By Joel Greenblatt

April 12, 2011 - Crown Business today announced the publication of Joel Greenblatt's new book, The Big Secret for the Small Investor. His previous book The Little Book that Beats the Market went on to become a New York Times bestseller with over 300,000 copies sold and translations in 16 languages.

Now, his latest book, The Big Secret for the Small Investor reveals the results of path-breaking new research that demonstrates how individual investors can beat the market, the index funds, and the experts by following an entirely new approach to stock market investing. Though still based on timeless investment principles, it now appears according to this latest research, that individual investors, and even institutional investors, can achieve much higher returns with even lower risk. But the really big news? No one knows about any of this...yet.

"The Big Secret for the Small Investor has the potential to help investors both large and small," said Joel Greenblatt. "Trillions of dollars are being invested through index funds, professional money managers or individuals choosing stocks for themselves. These methods often lead to average or subpar results. I think this new book will open up a whole new area in the investment field. If things develop as I fully expect, as a result of this new research, the individual investor will finally come out the big winner."

The Big Secret for the Small Investor is written in the same accessible style that made The Little Book that Beats the Market a success, offering value to both seasoned professionals and those new to investing.

Joel Greenblatt is the founder of Gotham Capital, an investment partnership that achieved 40 percent annualized returns for the twenty years after its founding in 1985. He is a professor on the adjunct faculty of Columbia Business School, a managing principal and co-CIO of Gotham Asset Management, the former chairman of Alliant Techsystems Inc., and the author of You Can Be a Stock Market Genius and The Little Book That Beats the Market. He has been featured in The Wall Street Journal, Forbes, CNBC, Bloomberg and New York Magazine among others.

Announcement, December 08, 2010

We are proud to announce the launch of two new mutual funds (load-waived)*, consisting of U.S. equities for individual investors, based on Joel Greenblatt's fundamentally-based quantitative value methodology of selecting stocks. 

Formula Investing U.S. Value 1000 Fund

·         We select approximately 800 - 1000 stocks from a universe of the largest 1400 U.S. listed securities, as measured by market capitalization.

·         Stocks are ranked, selected and weighted based on our assessment of each security's fundamental value.

·         Portfolio is constantly re-balanced to reflect changes in rankings.

·         Minimum investment: $10,000 ($5,000 for IRAs).

Formula Investing U.S. Value Select Fund

·         We select approximately 75 - 120 stocks from a universe of the largest 1400 U.S. listed securities, as measured by market capitalization.

·         Stocks are ranked, selected and weighted based on our assessment of each security's fundamental value.

·         Portfolio is constantly re-balanced to reflect changes in rankings.

·         Minimum investment: $10,000 ($5,000 for IRAs).

Please Visit:  www.formulainvestingfunds.com

 

 To learn more about our mutual funds, read the prospectus and open an account, please visit the website above.  If you have any additional questions, please call us toll free 877-974-6852 (M-F, 8:30 am-5:30 pm, ET). 

 An investor should consider the investment objectives, risks, and charges and expenses of the Fund carefully before investing.  The prospectus contains this and other information about the Fund.  A copy of the prospectus is available at the link provided above or by calling 877-974-6852.  The prospectus should be read carefully before investing.

Mutual fund investing involves risks, including possible loss of principal.  An investment in the Fund is subject to value investing risk, which would be the risk that a security believed to be undervalued does not appreciate in value as anticipated. An investment in the Fund is also subject to the following risks: management risk, market risk, portfolio turnover risk and limited history of operations risk. More information about these risks and other risks can be found in the Fund's prospectus.

* A Fund may sell Class A shares without the investor paying a sales charge to certain categories of investors including Direct Purchase Programs, certain Broker/Dealers and Registered Investment Advisers.  More information regarding this topic can be found in the Fund's prospectus.  Potential investors or existing shareholders should check with his or her financial adviser to determine if this applies to them. 

Formula Investing Mutual Fund shares are distributed by BNY Mellon Distributors Inc., King of Prussia, PA.   

Formula Investing is operated by Gotham Asset Management, LLC, a registered investment adviser.  Gotham Asset Management, LLC is the investment adviser to the funds.